Eric Atwood
President
A 20-Year Leader in Idaho Luxury Homebuilding
For more than 20 years, Eric Atwood has been a cornerstone of Highland Homes’ operational excellence. Known for his ability to see the entire construction process as a cohesive system, Eric ensures that every step of the homebuilding process is streamlined, organized, and highly efficient. His leadership strengthens Highland Homes’ reputation as one of Idaho’s premier luxury homebuilders.
Empathy-Driven Approach to Customer Experience
Eric is celebrated for putting himself in the homebuyer’s shoes. This empathy shapes the communication, support, and solutions he provides, ensuring each Highland homeowner enjoys a transparent, thoughtful, and stress-free building experience. His talent for organizing complex workflows enhances quality and consistency across all Highland communities in Eagle, Star, Middleton, and the greater Treasure Valley.
A Career Built Entirely at Highland Homes
Armed with a Bachelor’s degree in Construction Management, Eric began his career at Highland and never looked back. What inspired him most was the chance to work collaboratively with talented people and help families bring their dream homes to life. Today, he finds deep fulfillment in seeing his teammates develop, achieve, and grow.
Belief in the Highland Difference
Eric describes Highland Homes’ culture as: “People first, joy in the work, and a delightful experience for our buyers.” His leadership continues to elevate the company’s process-driven approach and strong team environment.
Life Beyond Work
When he’s not coordinating complex operations, Eric enjoys woodworking, mountain biking, board games, and playing sports and music with his children. He and his wife share a blended family of six, three boys and three girls, proudly calling themselves a real-life Brady Bunch. A fun fact: Eric once played in an ’80s hair metal cover band named White Venom.
