Guiding Clients Through One of Life’s Biggest Decisions
As Sales Director at Highland Homes, Kristin Goicoechea has spent more than a decade helping Highland clients confidently navigate the custom homebuilding journey. A licensed real estate professional, Kristin is known for building strong client relationships, understanding individual needs, and guiding buyers through the critical first steps of Highland’s proven four-step process.
Expertise in Process, Precision & Client Advocacy
Kristin excels at helping clients select the right floor plan, customize it to fit their lifestyle, and identify the ideal homesite. She is deeply involved in documenting details, coordinating contracts and addendums, and ensuring all information is accurately passed on to the rest of the Highland team. Her attention to detail and proactive communication help create clarity and reduce stress at the earliest and often most overwhelming stage of building a home.
A Relationship-Driven Approach to Sales
What Kristin enjoys most about her role is the people: the trust and support within the Highland team, the challenge of putting deals together in a changing market, and the opportunity to resolve complex issues in a way that brings everyone to a successful outcome. She believes Highland’s true differentiators are its people, its product, and its process and finds deep satisfaction in the fact that the relationships formed often extend well beyond closing day.
Values That Shape the Experience
Kristin is guided by trust, transparency, integrity, hard work, and a belief that building a home should be a positive, fulfilling experience, not a stressful one. She strives to make the process engaging, clear, and even enjoyable for clients.
Life Outside of Work
Kristin loves the outdoors, especially fishing and hiking, and has recently taken up golf. She enjoys spending time with her husband, sons, and dogs, and loves calling the Middleton area home.
